In this mortgage marketing method, sometimes a lead is directly transferred to a representative of the mortgage company. Usually success rates with call centers in mortgage marketing is around 15-17 percent. Open market Many mortgage brokers also try to market their services in the open market. In this, mortgage companies hold seminars and invite home buyers and real estate agents. Interactive sessions are held where various schemes are discussed in great detail.
Aside from this, there are demonstrations and presentations and many incentives are offered to spot buyers. This is a highly successful mortgage email list marketing strategy, but it can't be used every other day. Flyers, posters, newspaper ads These are one of the best tried and tested mortgage marketing strategies that have been successfully used for years. Mortgage companies rely on posters, flyers, newspaper ads, billboards to create awareness about their activities amongst general public.
This not only creates awareness, but also generates curiosity amongst people and there is flurry of prospective buyers. Existing buyers Sometimes mortgage brokers use their current customers to attract new ones. They request their existing customers for references among relatives, colleagues and friends. Mortgage companies use promotional gifts such as pens, notepads, diaries and other such things to appease them into giving referrals.