exclusively for professional services companies looking for greater exposure, higher growth, and more referrals.Here's an under-the-hood look at the five steps that make up the Visible Firm program framework.Free Book: Spiraling Up1) Benchmark A against high growth companiesFirst, you need to compare your company's operations and results to those of high-growth
companies. You will need to ask questions such as:Are you visible?How does the market perceive your expertise?What marketing activities are you pursuing?How effective are these activities in generating new business?Once you've developed stack up against high profile companies in your industry. This benchmarking process will allow you to employee email list objectively establish where you are today, identify how far you need to go, and determine where you need to prioritize your efforts.2) Develop a strategyOnce you have an objective, data-based idea of where you stand, the next step is to develop a marketing strategy that will help your business
share expertise and increase visibility.For high-visibility emerging businesses, the most effective marketing strategies combine traditional techniques such as in-person networking and industry trade events with online channels, such as email marketing and social media.Our research into the most effective online marketing strategies shows that the fastest growing businesses use a mix of traditional and online marketing approaches.Consistently, businesses