A challenging and versatile job that is Whatsapp Number List not for everyone! The more authentic the expression was experienced, the more strongly a consumer identifies with the brand, sees the brand as an attractive employer, is willing to spread positive word of mouth and is loyal to the brand (Figure 5). Regardless of whether someone Whatsapp Number List agrees or disagrees with the statement 'To save the climate, our livestock must be reduced'. In this study, the attitude towards.
Marqt was generally more positive in response to Whatsapp Number List the statement than towards SPAR. differences in assessment of authenticity for Marqt and SPAR Figure 5: Average scores on a 7-point scale, broken down into Whatsapp Number List above average (n=80), average (n=122) and below average (n=110) on authenticity. Here it can be seen that the more authentic the message is experienced, the stronger the positive effect of brand activism. Going against expectations can have a major impact on society.
The results show that if a brand Whatsapp Number List stays true to itself, it gets a greater positive response from consumers because the statement is considered authentic. In that sense, it is 'safer' for a naturally progressive and socially engaged brand to display brand activism. In the BSR model, brands with the same character as Marqt Whatsapp Number List are often seen as the innovators. They often attract consumers who themselves have an adventurous character, are open to innovation and are prepared to take risks. The somewhat BSR 'greener' personality, on the other hand, is looking for safety and security.