Obviously, WeChat's move is to rectify the content management of the platform and improve the user experience of the platform. For Douyin, this problem also exists all the time. Does Douyin with 400 million daily active users have no chance in social e-commerce? Although Douyin has not yet hatched the second Pinduoduo, it does not mean that Douyin has no chance in the field of social e-commerce.
First of all, from the perspective of the entire Internet market, in the Internet stock market, social and communication tools have become the most active platforms, and they are also the platforms that advertisers or brands pay the most attention sms marketing service to. According to the 2019 Internet Trends Report released by well-known Wall Street analyst Mary Meeker, there were 3.8 billion Internet users in 2018, and the penetration rate reached 51%. At the same time, the growth rate of global Internet users was 6% in 2018 and 7% in 2017, and the growth rate of the total number of Internet users slowed down.
In 2018, global new smartphone shipments fell by 4% year-on-year, and shipments in 2017 were the same as in 2016. At the same time, with the increasing number of smartphone users around the world, the importance of mobile devices has gradually become more prominent.